Starburst (originally known as Opal Fruits) is the brand name of a box-shaped, fruit-flavoured soft taffy manufactured by the Wrigley Company, which is a subsidiary of Mars, Inc. Starburst has many different varieties, such as Tropical, Sour, FaveREDs, Watermelon, Very Berry, Superfruit, Summer Blast and Original. Introduced in the United Kingdom in 1959, the regular flavours are blackcurrant, lemon and lime, orange, cherry, and strawberry. The brand was introduced by Mars in the United Kingdom in the autumn of 1959, named Opal Fruits by Peter Phillips (known as Peter Pfeffer at the time), the winner of a competition that won him £5. Produced at their factory in Slough, Berkshire, the four original flavours were strawberry, lemon, orange and lime. Opal Fruits were introduced in the United States in 1967 as M&M's Fruit Chewies. By 1968, they were renamed Starburst under the suggestion of Mars food scientist Aaron L. Brody, who noted M&M's connotation to chocolate. Brody's team originally wanted to use fruit on the packaging but this was rejected as real fruit was not used. While the etymology of the name Starburst is not certain, it was probably an attempt to express the burst of flavour at each bite, and draw attention while space interest was at its peak during the Space Race. Originally, Starburst came in the same flavours as Opal Fruits, though the lime flavour was replaced by cherry in the US in the early 1980s. Subsequently, its first variant, "Sunshine Flavors", was released, and was later renamed "Tropical Opal Fruits". In Europe, the lemon and lime flavours were combined to become a singular "lemon and lime" flavour to make room for a blackcurrant flavour. More information...
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