Star World was an Indian pay television channel owned by The Walt Disney Company India, a company wholly owned by The Walt Disney Company. During its tenure it had mainly telecast shows from multiple Disney-owned studios such as FX Productions, ABC Signature, and 20th Television. Its programming was content that would appeal to the 14 to 35-year-old urban population, with 24-year-old working professionals being its primary target demographic. Star World was first launched in India on 15 December 1991 as a flagship feed of Star World Asia. Then known as StarPlus, it was the product of a partnership between Star TV and Zee Telefilms. In order to avoid competition within, the contract between the two conglomerates clearly encased the territories of operation for both networks: StarPlus exclusively aired English programming, with Zee TV being its Hindi-language counterpart. However, on facing severe losses and very little market growth, Star violated the terms of the contract by slowly incorporating more and more Hindi programming into its schedule. Zee took Star to court over violation of the non-competing clause and shortly after that Star's partnership with Zee was dissolved on 30 June 2000. More information...
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