Staying Alive is an MTV international initiative to encourage HIV prevention, promote safer lifestyle choices and fight the stigma and discrimination that fuels the HIV epidemic. Staying Alive is the world's largest HIV mass media awareness and prevention campaign in the world. It produces TV programming in the form of concerts, documentaries, public service announcements, TV film, film competitions, and others. It also has a website with celebrity content talking about safe sex. Staying Alive began in 1998 as a one-off award-winning documentary, with the same name, about six young people from around the world and how their lives were affected by HIV and AIDS and was hosted by George Michael. In 2002, it expanded into an ongoing global multi-media campaign that provides targeted information about HIV and AIDS using a wide range of interventions that include programming, advocacy, and grant-making. In 2005, Staying Alive launched the Staying Alive Foundation to provide small grants to young people who are responding to multiple threats of HIV, through prevention and create enabling environments for HIV+ patients in their communities. More information...
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