The Sun Bowl is a college football bowl game that has been played since 1935 in the southwestern United States at El Paso, Texas. Along with the Sugar Bowl and Orange Bowl, it is the second-oldest bowl game in the country, behind the Rose Bowl. Usually held near the end of December, games are played at the Sun Bowl stadium on the campus of the University of Texas at El Paso. Since 2011, it has featured teams from the Atlantic Coast Conference (ACC) and the Pac-12 Conference. Since 2019, the game has been sponsored by Kellogg's and is officially known as the Tony the Tiger Sun Bowl, after the mascot for the company's Frosted Flakes cereal. Previous sponsors include John Hancock Financial, Norwest Corporation, Wells Fargo, Helen of Troy Limited (using its Vitalis and Brut brands) and Hyundai Motor Company. More information...
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