Sun Direct is an Indian Subscription based Satellite television service provider, It was launched in December 2007. It transmits digital satellite television and audio to households in India. Sun Direct uses MPEG-4 digital compression, transmitting HD Channels on GSAT-15 at 93.5°E and SD Channels on MEASAT-3 at 91.5°E. Sun Direct currently offers total 475+ channels and services, along with many other active services. It is the first service provider to launch HD Counterpart. Sun Direct is a joint venture between the Astro Group of Malaysia and the SUN Group of India. Sun Group entered into an MoU with the Astro group on 27 January 1997, when Aircel was not in existence. But, since the government of India did not allow the use of KU band transponders for DTH services, the project was put on hold, the firm said in a statement. After the DTH policy was announced by the government in December 2007, Astro picked up a 20% stake in Sun Direct TV. The stake was valued at approximately $115 million. Sun Direct TV was registered on 16 February 2005. However, the failed launch of Sun Direct INSAT 4C resulted in Sun Direct's lack of transponders, delaying the launch. The service was finally launched on 18 January 2008, after availability of transponders from Indian National Satellite System. More information...
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