Sweetwater is the largest online retailer of musical instruments and pro audio equipment in the United States, based out of Fort Wayne, Indiana. In August 2021, it was announced that its founder had stepped down as CEO after Providence Equity had become the majority shareholder of Sweetwater Sound. Chuck Surack established the company in 1979 in Fort Wayne, Indiana so that he could stop being a touring musician. The company originally offered recording services via a remote recording studio in Surack's Volkswagen microbus and a recording studio based out of his home. In 1985, to increase the services the recording studio could offer, Surack bought a Kurzweil K250, and became known for his custom K250 sound library and programming skills as well as his upgrade kits. More information...
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