Swizzels Matlow Limited, branded as Swizzels, is a confectionery manufacturer based in New Mills, Derbyshire, near Stockport in the United Kingdom. The company had revenues of £47 million in 2010/11. It employs around 600 people. Swizzels Matlow exports 20 per cent of its sweets to more than 20 countries, mostly in Europe. Their highest selling brands are Love Hearts, Parma Violets and Drumstick lollies. Its biggest sales period is Halloween. Operations began in the early 1920s at a market stall in Hackney, London, with Maurice and Alfred Matlow selling jellied sweets. They built a small factory in east London in 1928 and became known as Matlow Brothers, producing jellies and chews. In 1933 the firm merged with a rival factory owner, David Dee, who specialised in fizzy compressed tablet sweets (although the company officially became Swizzels Matlow Ltd only in 1975). More information...
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