T2, officially registered as Tea Too, is a chain of specialty tea shops with stores in Australia, the United Kingdom, the United States, Singapore, and New Zealand. The company was established in Melbourne, Australia in 1996, and was purchased by Unilever in 2013. In 2013, T2 had 40 stores across the globe and made an annual turnover of A$57 million. T2 was co-founded by Maryanne Shearer and Jan O'Connor. In 1995, they originally registered a homewares company, 'Contents Homeware'. They changed their focus after identifying a gap in the tea shop market, and chose the name 'Tea two' to denote the two co-founders, but written as 'Tea too'. The business has been credited as paving the way for the tea revival, and transforming the tea industry in Australia by educating consumers and championing different flavours and types of tea. More information...
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