The Beverage Testing Institute (BTI) is a marketing service company that provides reviews for spirits, wines, and beers. It uses numerical scores and publishes books of its test results. The company's beer marketing program, the World Beer Championships, was founded in 1994. The company rates spirits, wines and beers. It does not accept advertising from any company that submits their products for review. The judging ratings range from 96 to 100 for superlative to 80 and below for not recommended. Jerald O’Kennard, Director of the Beverage Testing Institute, said that 94 is an extremely good score, and unusually high. They use a tasting lab in Chicago. Testing methods minimize external factors and maximize the concentration of the panelist. Taste tests are practically the same time every weekday morning. All of the panelists are professional guest tasters who are retailers, restaurateurs, or prominent writers. More information...
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