Technogym is a company selling equipment and digital technologies for fitness, sport and health based in Cesena, Italy. Technogym has been Official Supplier to eight Olympic Games including the Tokyo 2020 games. The company was founded in 1983 by Nerio Alessandri. Entrepreneur Nerio Alessandri in the early 1980s began building the prototype of an exercise machine in the garage of his home in Cesena. He used a public telephone booth because he had no telephone at home, and got help from his brother Pierluigi Alessandri, from his then girlfriend and now wife Stefania, and from friends and neighbours who became his first collaborators. He left his job as a designer at a company in Cesena that manufactured automatic machines for packaging fruit, then rented a warehouse in Gambettola. In 1985 Technogym launched its first complete strength training line, and in 1986 it presented Unica, a home training multistation. Then, in 1990, the company added its first cardiovascular training line. In 1992 Technogym defines its wellness concept as "a lifestyle based on regular physical activity, a balanced diet and a positive attitude", adding the slogan "The Wellness Company" to the company logo. The wellness concept is proposed as an alternative to the American concept of fitness. In 1996 the company introduced Wellness System, the first software to manage people's training programs at the gym. In 2000 it launched the Selection line and in 2002 it launched Excite, the first cardiovascular training line with an integrated TV screen. The company has been an official supplier for numerous Olympic Games. More information...
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