The Color Run is an event series and five kilometer paint race, inspired by the Hindu festival of Holi, that is owned and operated by The Color Run LLC, a for-profit company. It takes place in North America, South America, Europe, Asia, New Zealand, Australia, Africa, Qatar and the United Arab Emirates. The untimed event has no winners or prizes, but runners are showered with colored powder, made of food-grade corn starch, at stations along the run. In March 2011, it was first held in Phoenix, Arizona with 6,000 people joined. It was created by Travis Snyder, a Utah native and event producer. His idea was to encourage professionals and novices to have fun together. Influenced by World of Color, Life in Color, and Mud Runs, he further blended the both elements, donation and running for five kilometers, together in order to promote health awareness. More information...
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