The General Automobile Insurance Services, Inc., or simply The General, is a licensed insurance agency that is a subsidiary of PGC Holdings Corp. that focuses on auto insurance. In 2012, the company was acquired by American Family Insurance; The General brand still remains as a separate brand. The General specializes in insuring drivers who are considered "high risk" whose car insurance premiums are typically more expensive. The General began selling insurance in 1963, under the company name Permanent General Agency. Later, the name was changed to Permanent General Assurance Corporation (PGAC), and in 2012, it was announced that Permanent General and all affiliated companies will unify under the one brand name "The General." More information...
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