The Moving Picture Institute (MPI) is an American non-profit organization and film production company founded in 2005 by Thor Halvorssen, who was also one of the producers for some of their movies. Its current president is Rob Pfaltzgraff. According to the NYT The Moving Picture Institute backs pro-business, anti-Communist and anti-environmentalist movies. Halvorssen said to the NYT, the role as movie mogul aligns with his other activities, "A film can reach a lot more people than a white paper [...] What Sideways did for Pinot noir, I want to do for freedom." More information...
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