The Outline was an online publication focused on "power, culture, and the future." It was founded independently by Joshua Topolsky in 2016 and later became a subsidiary of Bustle. The company did not want to be too reliant on social media distribution, but instead aimed to reach a "smart, influential" readership who would visit its website directly. The articles are visually interactive, and highly optimized for mobile. The interface contains articles represented as a stack of cards that users can swipe through. The company earned income by virtue of its partnerships with 10 to 12 companies a year, as opposed to reliance on a format employing traditional banner ads. More information...
According to PR-model, theoutline.com is ranked 10,727th in multilingual Wikipedia, in particular this website is ranked 6,488th in English Wikipedia.
The website is placed before manilastandardtoday.com and after exploratorium.edu in the BestRef global ranking of the most important sources of Wikipedia.