Wirecutter (formerly known as The Wirecutter) is a product review website owned by The New York Times Company. It was founded by Brian Lam in 2011 and purchased by The New York Times Company in 2016 for about $30 million. The site focuses on writing detailed guides to different categories of consumer products which recommend just one or two best items in the category. It earns most of its revenue from affiliate marketing by including links to its recommendations. To prevent bias, the staff who write its reviews are not informed about what commissions, if any, the site receives for different products. Due to affiliate revenue, the site is less reliant than other blogs and news sites on advertising revenue, although the Wirecutter site has displayed banner ads in the past. More information...
According to PR-model, thewirecutter.com is ranked 99,255th in multilingual Wikipedia, in particular this website is ranked 65,779th in English Wikipedia.
The website is placed before google.com.cy and after ura.org.hk in the BestRef global ranking of the most important sources of Wikipedia.
