Thrill Jockey is an American independent record label established by former Atlantic Records A&R representative Bettina Richards and based in Chicago. Richards started the label in 1992 with $35,000 of family and personal capital, while working at a Hoboken, New Jersey, record store, and ran the label from her apartment in New York City. In 1995, she moved the label to Chicago, where "rent and taxes are considerably cheaper" according to Richards, and the independent label found some larger success. Thrill Jockey offers full-length streaming of every song on every release in its catalog. "I believe if people can listen to the albums, they tend to buy them," Richards said in a 2006 interview with Chicago Reader. More information...
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