Tiendas Industriales Asociadas S.A., branded as Tía and sometimes known as Almacenes Tía, is a South American retailing brand founded in 1940. Its divisions in Ecuador and Uruguay trade under the brands Tía, MAGDA, Ta-Ta and MULTI AHORRO, where they are together the largest discount retailer, with over 450 locations. Tía S.A. (Colombia) operated 19 locations under the Tía brand, until it closed in 2017 because of poor sales. Tía was formed by the Eastern European supermarket chain Te-Ta founded by Kerel Steuer and Federico Deutsch in the 1920s in Prague. They traded in Czechoslovakia, Yugoslavia and Romania, but in 1940, after the start of World War II, they emigrated to the Americas, leaving everything behind. They restarted that year in Bogotá, Colombia as Tía, and later expanded into Argentina, Peru, Uruguay and Ecuador using Tía and other brand names. More information...
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