Tire Rack was a privately owned customer-direct tire, wheels, car accessories distributor company headquartered in South Bend, Indiana until it was acquired by Discount Tire in 2021 and continued to operate Tire Rack as a separate business and brand name. In 1979, automotive parts and service business owner Peter "Pete" Veldman came up with his business idea for the Tire Rack after his son-in-law Mike Joines was frustrated when he couldn't find tires for his Opel Manta sports coupe. Mike recommended that they start a mail-order tire company that stocked a few of every tire. Although Pete convinced Mike to help him open a retail store instead, they had so many phone orders that they eventually shut down the retail location and opened more phone lines. Three years after opening the store, Tire Rack got into the mail order business and by 1990 the store was shut down. More information...
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