Titan Sports Media Group (Chinese: 体坛传媒集团) is one of the most influential sports media groups in China. It owns the newspaper Titan Sports and ten other magazines. When it was founded as a sports newspaper, the Chinese name of the media group was 体坛, which means sports field. "体坛" is pronounced as tǐtán in Chinese pinyin (The Chinese official romantization system of Chinese characters). The name was then transliterated as Titan in English, the word used to refer to the descendants of the gods in Greek Mythology. More information...
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