Too Pure was a London-based independent record label formed in 1990 by Richard Roberts and Paul Cox. The label gained prominence after the release of PJ Harvey's debut album Dry in 1992, and subsequently found further success in the late 1990s and early 2000s with albums by indie rock artists such as Mclusky and Electrelane. The label was closed in 2008. Too Pure started off as an experimental label and built its reputation by releasing primarily alternative/independent music which its founders felt was being ignored by major labels. At its inception Too Pure was largely preoccupied by the so-called Camden Lurch scene, through its 'Sausage Machine' night in North London (documented by its Now That's Disgusting Music (1990) compilation). The label discovered PJ Harvey but was struggling to hold on to the artist after the success of single "Sheela Na Gig", as an industry feeding frenzy brought in a host of major labels. Eventually Too Pure secured UK release rights as long as the album was licensed to Island Records for the rest of the world. Island picked up all futures of the band at the same time. More information...
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