The term Tourism 4.0 originates from the modern paradigm in industry, known as Industry 4.0 and aims to improve the added value to tourism through innovation, knowledge, technology and creativity. Therefore, the aim of Tourism 4.0 is to develop a model of collaboration that minimizes the negative impact of tourism, while at the same time improving the overall experience. The Tourism 4.0 initiative was launched in 2017 by the company Arctur after identifying the lack of readiness level to embrace the use of the key enabling technologies from Industry 4.0 (Internet of Things, Artificial Intelligence, Big Data, Virtual Reality, Augmented Reality, etc.), especially by small and medium enterprises in the tourism sector. As a consequence, the Tourism 4.0 Partnership has been established to enable collaboration of any stakeholder in the world to participate in research or development of tourism of the future. Its aim is to boost the R&D spirit in tourism sector. It brings together a consortium of highly relevant industrial organizations, top research organizations in tourism, information technology and other sectors. More information...
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