Matsuno (松野町, Matsuno-chō) is a town located in Kitauwa District, Ehime Prefecture, Japan. As of 1 September 2022, the town had an estimated population of 3,693 in 1978 households, and a population density of 38 persons per km². The total area of the town is 98.45 square kilometres (38.01 sq mi). Matsuno is located in mountainous southwestern Ehime Prefecture, on the middle reaches of the Hiromi River, one of the tributaries of the Shimanto River. Forests occupy 84% of the total area. Although located due east of Uwajima across Mount Onigajo, due to lack of roads, it is not possible to go directly to Uwajima from Matsuno without going through Kihoku. A small portion of the town is within the borders of the Ashizuri-Uwakai National Park. More information...
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