Toy2R (abbreviation of Toy to Raymond) is a designer toy company based in Hong Kong that was founded by Prof. Raymond Choy M.H. in 1995. Raymond Choy spent 10 years as an employee of an American footwear company, developing many useful skills in business. Following his dream of combining his hobby with his career, Choy pursued a business degree and studied design. Choy opened a toy store in 1995. Four years later, Choy observed a recent trend in collectible toys, now known as designer toys, specifically the urban vinyl movement of toy design. He decided to put all his funds into the development of a vinyl figure, intended more as art than as a toy. He called this figure the Toyer. Toy2R is amongst the first to explore the designer toy phenomenon, combining art and developing vinyl toys for the collectors market. More information...
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