The WiLL brand was a marketing approach shared by a small group of Japanese companies who decided to offer products and services that focused on a younger demographic from August 1999 until July 2004 in Japan. The companies that participated were the Kao Corporation, Toyota, Asahi Breweries, Panasonic, Kinki Nippon Tourist Company, Ltd, Ezaki Glico Candy, and Kokuyo Co., Ltd.. Toyota also engaged in a similar "youth oriented" approach in North America, with the Project Genesis program. This selective marketing experiment reflected a Japanese engineering philosophy called Kansei engineering, which was used by other Japanese companies. All products were listed online at "willshop.com". More information...
In June 2020 the website toyota.co.jp was on the 1,960th place in the ranking of the most reliable and popular sources in multilingual Wikipedia from readers' point of view (PR-score). If we consider only frequency of appearance of this source in references of Wikipedia articles (F-score), this website was on the 4,859th place in June 2020. From Wikipedians' point of view, "toyota.co.jp" is the 3,972nd most reliable source in different language versions of Wikipedia (AR-score).
The website is placed before rockonthenet.com and after wikiwix.com in multilingual PR ranking of the most reliable sources in Wikipedia.
Popularity and reliability assessment of sources in references of Wikipedia in different languages. Data extraction based on complex method using Wikimedia dumps in July 2020. To find the most popular and reliable sources we used information about over 200 million references of Wikipedia articles. More details in the research "Modeling Popularity and Reliability of Sources in Multilingual Wikipedia". Values for PR-score and AR-score were additinaly increased 100 times (to distinguish smaller values in the ranking).