Tropicana Brands (pronounced as traa·puh·ka·nuh) is an American fruit-based beverage company. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Between 1998 and 2021 it was a subsidiary of PepsiCo, but in August 2021, 61% of Tropicana was sold along with the rest of PepsiCo's juice brand portfolio for $3.3 billion to PAI Partners. PepsiCo retained the remaining 39% of ownership. In 2008, Tropicana started the "Rescue Rainforest" campaign in the U.S. in collaboration with the charity Cool Earth. People could buy special promotional packs of Tropicana and enter the pack's code online. For each code entered, 100 square feet (9.3 m2) of rainforest would be saved. The project was based in the Ashaninka corridor in Peru, which lies in an arc of deforestation. As of June 2009, over 47,000,000 square feet (4,400,000 m2; 4.4 km2; 1.7 sq mi) had been saved. More information...
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