Troy Lee Designs (TLD) is an American action sports apparel and custom paint company founded in 1981 and headquartered in Corona, California. Troy Lee Designs is a privately held company run by the eponymous founder Troy Lee and co-owned by investment partners SBJ. Troy Lee's products include motorcycle and cycling equipment (helmets, jerseys, gloves, pants), Troy Lee was the son of an artist and motorcycle racer named Larry Lee, and grandson of Bonneville Speed Trials co-founder Marvin Lee. Troy was an aspiring professional motocross racer in Southern California in the early 1980s who had started painting the motocross helmets of several of his pro racing friends, eventually giving up the pursuit of racing fame to devote his full time and efforts to painting helmets. Besides custom paint, his early product offerings were limited to custom-made visors for motocross helmets, which he vacuum-formed in the oven in his mother’s house in Corona, California. Due to the constant smell of burnt plastic permeating the house, Troy’s mother Linda forced him to move the business out of her house, which he eventually relocated to a hangar at the Corona Municipal Airport. More information...
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