TrueHoop is a digital media company co-founded by Henry Abbott, a digital sports media executive and journalist, and Judy Goodwin, an attorney and entrepreneur. After 10 years at ESPN, Abbott relaunched TrueHoop with a subscription-based newsletter covering the National Basketball Association in February 2019. Prior to that, TrueHoop was a blog founded on May 15, 2005, and was one of several blogs honored with the 2005 "Best of the Web award" issued by Forbes magazine The site has linked to or been referenced by many notable publications and organizations, including NBA.com, LATimes.com, and CNN/SI.com, and has been praised by notable sports columnists such as Chad Ford and Chris Sheridan. The site has been noted for its investigations into the affairs of William Wesley, a noted (and somewhat controversial) NBA facilitator. Coaches had stars read TrueHoop, and it affected how many teams play the game. More information...
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