Tru Kids, Inc. (/tru/; doing business as Tru Kids Brands) is an American retail and licensing company that operates the Toys "R" Us locations in the United States. Although they only operate locations in the United States, they own the Toys R Us brand internationally (except in Canada). It was established on January 20, 2019 after its lenders cancelled the bankruptcy auction and took over the Toys "R" Us intellectual property in October 2018. On October 1, 2018, Toys "R" Us issued a court filing for the bankruptcy, after the company's shut down since June 28, 2018. Tru Kids planned a merge for the company, to rerun as new Toys "R" Us. Tru Kids managed agreements with the company, to be its successor, and to be renamed "Tru Kids" from Geoffrey LLC. More information...
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