Up, also known as Up Money and Up Banking, is an Australian neobank based in Melbourne, Victoria, Australia with more than 400,000 mostly young Australian customers. Founded in 2018, Up was created as a collaboration between software development company Ferocia and Bendigo & Adelaide Bank. Up was founded in 2017 as a collaboration between software company Ferocia and Bendigo & Adelaide Bank. The companies were already closely tied as Ferocia was already building Bendigo Bank's app. Up announced on 28 March 2018 that it would support Apple Pay, Google Pay, Fitbit Pay and Garmin Pay at launch. On 13 May 2018 Up started its friends and family beta phase with a closed beta release on 2 August 2018. Siri integration was then pushed out to beta users on 25 August 2018. An invite system was introduced on 1 October 2018 to allow existing users to "invite a friend" through their mobile number and allow them to skip the waitlist before Up officially launched to the public on 9 October 2018, holding launch events in Melbourne and Sydney. The bank then held a stage at the annual gaming convention PAX in Melbourne on 26 October 2018. More information...
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