Utenti Pubblicità Associati (UPA) is the Italian Advertisers' Association, based in Milan. Utenti Pubblicità Associati (UPA) was founded in 1948 to represent the interests of Italian advertisers. The association engages actively and proactively with industry, political, legislative and regulatory bodies, while helping its members enhance the effectiveness of their advertising through a range of services. These currently include free consultancy, market monitoring data and surveys from a variety of media research companies that are either owned or supported by UPA. More information...
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