As elsewhere in Cappadocia, the centre of Ürgüp is full of lovely old stone houses clustered around a central rock formation, in this case Temenni Tepesi (Temenni Hill, Wish Hill). Ürgüp got into the boutique-hotel movement early and as a result has a flourishing tourism industry, in part because it has more amenities than other Cappadocian destinations. It makes a good base for visiting all the main attractions of Cappadocia, including the rock-cut churches and the underground cities. As well as tourism, Ürgüp has a thriving wine-growing industry. It also provided the setting for many episodes of the popular television series, Asmalı Konak which aired from 2002 to 2004 and was credited with kickstarting domestic tourism to Cappadocia. More information...
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