The Association of The Most Beautiful Villages in Japan (「日本で最も美しい村」連合, Nihon de mottomo utsukushii mura rengō) is a Japanese nonprofit organization of listing some of the most beautiful villages and towns in Japan. The association is active on enhancement and protection of Japanese rural heritage, cultural fairs, and branding and promotion of regional, national, and international cooperation of its member villages and towns. Established in 2005, the Association of The Most Beautiful Villages in Japan (titled as, the most beautiful villages in Japan) is an important player in the enhancement and conservation of Japanese rural heritage. In line with the other members such as France, Italy, Belgium, of the federation of the Most Beautiful Villages on Earth, Japan has common interests: authenticity, quality and presentation of the heritage as a source of sustainable development and life. Activities of the association include managing the rights of the use of the title name "the most beautiful villages in Japan" and its branding, providing common research and study platform to the member towns and villages for development and cooperation, conducting rural crafts show and food fairs for tourism development, annual photo contests and advocating social awareness about the supreme importance of the rural cultural and natural heritage for its conservation for the future generations. More information...
According to PR-model, utsukushii-mura.jp is ranked 243,505th in multilingual Wikipedia, in particular this website is ranked 35,281st in Japanese Wikipedia.
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