Veggie Grill is a fast-casual vegan restaurant chain that operates in California, Oregon, Washington, Illinois, Massachusetts, and New York. The first restaurant opened in 2006 in Irvine, California and is operating 29 restaurants as of February 2018. The chain focuses on offering only plant-based food, with no meat, dairy, eggs, LDL cholesterol, animal fat or trans fat. In 2013 the company raised $20 million in capital, mainly from Brentwood Associates, and announced plans for national expansion. Investor Kevin Boylan and T.K. Pillan were discussing various new projects and, after personally experiencing the effects of a vegetarian-based diet, they wanted to create a way to share the diet with a larger audience. In 2006, they co-founded Veggie Grill, which has since grown to be the largest vegetarian and vegan restaurant company in the U.S. The two brought capital and strategic business skills to the table. Pillan focused on the developing the overall brand and guest experience while Boylan made sure they got the right real-estate and financing as Veggie Grill started to grow. With no restaurant experience between them, they recruited chef Ray White to help create their menu. White had been working with plant-based food for many years prior and focused on adding food textures to the menu that were familiar to the meat-eating population. Veggie Grill now has a customer base of 70% non-vegetarians. More information...
According to PR-model, veggiegrill.com is ranked 2,398,006th in multilingual Wikipedia, in particular this website is ranked 1,315,205th in English Wikipedia.
The website is placed before bigtentvegan.com and after calivigny-island.com in the BestRef global ranking of the most important sources of Wikipedia.
