Verve is one of India's premier and home-grown, English-language digital luxury and lifestyle magazines for women. The magazine has announced that they are not accepting new subscriptions for the print edition and will release a set of subscription packages for the "new normal". Magzter lists the April–May 2020 edition of the magazine as its last print edition. Verve continues to publish new articles on their website. Verve was launched in 1995. Anuradha Mahindra, wife of industrialist Anand Mahindra, is the founder, editor and publisher of Verve. She also launched its sister publication later called The Indian Quarterly (IQ), which is a literary journal. The south Mumbai–based publishing organisation also produces specialised in-house magazines, coffee-table books and supplements for leading brands. Verve has not been owned or run by any foreign company. About 80 per cent of its readership is in cities. More information...
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