Viaplay Group AB, formerly known as Nordic Entertainment Group AB (NENT Group), is a Swedish media and entertainment company headquartered in Stockholm. The company operates the video streaming services Viaplay, advertising-funded TV and radio channels, as well as the studio production company Viaplay Studios. Viaplay Group was founded in 2018 as a spinoff from MTG. Viaplay Group's first day as a publicly traded company was on 28 March 2019 listed on the Stockholm Stock Exchange. In March 2018, the Stockholm-headquartered entertainment company Modern Times Group (MTG) initiated a process to split into two companies by spinning off its then Nordic Entertainment and MTG Studios business segments plus Splay Networks into a new company. This was initiated after Danish telecommunications operator TDC A/S, which had proposed to buy these assets a month earlier, was itself acquired by the Australian private equity investor Macquarie Group. Anders Jensen, MTG Executive Vice President and CEO of Nordic Entertainment, was named president and CEO of NENT Group. More information...
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