Village Vanguard is a book store chain that is run by Village Vanguard Corporation in Nagoya, Aichi Prefecture, Japan. The concept of the store is "A playful book store" (ja:遊べる本屋). Although it is a book store, it carries a wide variety of products other than books, such as CDs, DVDs, and SPICEs, which makes it close to being a variety store. Village Vanguard was founded by Keiichi Kikuchi (菊地敬一, Kikuchi Keiichi) in 1986. The first Village Vanguard store opened in the Tenpaku ward of Nagoya. The store was named after Village Vanguard, a jazz club located in New York City. This is because Kikuchi first planned on playing jazz in the bookstore, which actually never happened. More information...
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