Alida created the world's first CXM & Insights Platform. The company is based in Toronto and is formerly known as Vision Critical. It was founded by Andrew Reid in 2000, and worked with numerous brands around the world. After going to film school and working with interactive companies, Andrew Reid realized that the research industry was behind in technology and started Vision Critical in 2000. In 2004, Angus Reid, Andrew Reid's father, joined the company. Wellington Capital, a privately held bridge financing and venture debt fund, invested in Alida in October 2006. More information...
According to PR-model, visioncritical.com is ranked 404,296th in multilingual Wikipedia, in particular this website is ranked 279,189th in English Wikipedia.
The website is placed before aue.de and after drmalsabah.com in the BestRef global ranking of the most important sources of Wikipedia.