Vlasic is an American brand of pickles that is currently owned by Conagra Brands. Since its introduction in 1942, it has become one of the most popular pickle brands in the United States. Franjo "Frank" Vlašić (a Bosnian Croat) emigrated from Livno, Bosnia and Herzegovina to Detroit, Michigan in 1912 and started a small creamery with savings from his factory job. His son Joseph acquired a milk route in 1922, which eventually grew into the state's largest dairy distributor. In 1937, Vlasic was approached to distribute a home-style pickle, later marketing their fresh-packed pickle in glass jars. Its first plant was built in Imlay City, Michigan. The business rapidly expanded in the post-war years, corresponding with growth in per capita pickle consumption. More information...
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