Vons is a Southern California and Southern Nevada supermarket chain owned by Albertsons. It is headquartered in Fullerton, California, and operates stores under the Vons and Pavilions banners. It was owned by Safeway Inc. and headquartered in Arcadia, California, before that company was acquired by and folded into Albertsons along with all of their subsidiaries, including Vons. On April 18, 2005, Safeway began a $100 million brand re-positioning campaign labeled "Ingredients for life." This was done in an attempt to differentiate itself from its competitors, and to increase brand involvement. Steve Burd described it as "branding the shopping experience." More information...
According to PR-model, vons.com is ranked 622,726th in multilingual Wikipedia, in particular this website is ranked 346,291st in English Wikipedia.
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