Vuse is an electronic cigarette produced by R. J. Reynolds Vapor Company, a subsidiary of the Reynolds American tobacco company. In 2015, it was the most popular e-cigarette in the United States with 33% market share in Nielsen-tracked channels However, Vuse lost its top position in 2017, when Juul overtook it to become the most popular e-cigarette in the US. As of AugustĀ 2018, Vuse controlled 10% percent of the American e-cigarette market, compared to Juul's 72% market share. By April 2022, Vuse was at 35% and Juul was at 33%. More information...
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