Volkswagen of South Africa (Pty.) Ltd. is the South African subsidiary of German automotive manufacturing company Volkswagen Group based in Kariega (previously Uitenhage), Eastern Cape. As early as the 1930s, the manufacturer Studebaker had explored the possibilities of an assembly plant in South Africa. In 1947, an assembly plant was built in Uitenhage near Port Elizabeth. At around the same time, Klaus von Oertzen, a former executive member of Auto Union, tried to get DKW models assembled in South Africa. Despite his considerable commitment, this attempt was just as unsuccessful as his first attempt to export Volkswagen models to South Africa. After renewed efforts and lengthy negotiations, production of the Beetle began on 31 August 1951 at South Africa Motor Assemblers and Distributors (SAMAD) in Uitenhage. More information...
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