Volkswagen do Brasil Ltda. is a subsidiary arm of Volkswagen Group, established in 1953 with local assembly of the Volkswagen Type 1 from parts imported from Germany. It produced over 20 million vehicles in Brazil, having been market leader for the majority of their more than sixty years in existence. Beginning in 1958, the Type 1 ("Fuscas") had a 24-year run as the number one in sales in Brazil. From 1987 until 2012, the Gol has been in first place in sales for 26 years straight. The Volkswagen assembly plant in Brazil was established after the Brazilian government prohibited the import of fully built-up vehicles in 1953. Its first president was Friedrich Schultz-Wenk, who had emigrated to Brazil in 1950 after a brief stint as a prisoner of war followed by some time in Wolfsburg. Their first plant was in Ipiranga, São Paulo and was a strict knock-down kit operation. In two years 2268 Fuscas and 552 Kombis were assembled there by hand. After Juscelino Kubitschek's import substitution programs began taking effect, Volkswagen was compelled to open a proper factory in São Bernardo do Campo. Work on the factory began in mid-1957. Originally only the Kombi was built locally from September 1957, but from January 1959 the 1200 cc "Fusca" also entered local production, with ever-growing local parts content. In 1959, VW started production at the plant near São Paulo. More information...
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