WayRay is a deep-tech company with offices in Switzerland, United States, China, Hong Kong, and Germany. It develops holographic AR technologies for connected cars. WayRay's in-house R&D center and prototyping facilities create holographic optical systems, complex mechanics, electronics, and software. According to Vitaly Ponomarev, company's founder, the idea of a device that projects navigational information on the windshield of the car came to him after the accident into which he got when he was distracted by the GPS navigator. The concept was gradually supplemented by the Internet connection, mechanics of the social network and augmented reality. By December 2011, the idea became a project of a portable collimator to install on a car's front panel. Using a thin holographic film on the windshield instead of a mirror system made it possible to reduce the dimensions of the device. In the spring of 2012, the device was presented for the first time. More information...
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