WCBI-TV (channel 4) is a television station licensed to Columbus, Mississippi, United States, serving the Columbus–Tupelo market as an affiliate of CBS, MyNetworkTV and The CW Plus. Owned by Morris Multimedia, the station maintains studios on 5th Street South in Downtown Columbus, and its transmitter is located in northwestern Clay County. When WCBI signed on-the-air July 13, 1956, it was the first television station in North Mississippi. The station was owned by Birney Imes, Jr., a Columbus businessman and publisher of the Commercial Dispatch newspaper. The station's call letters come from his initials. It had studios in a cement block building surrounded by a group of mobile homes in a pasture off MS 12 just east of Columbus. For the first 23 years of its history, WCBI carried programming from all three major networks—CBS, NBC and ABC. However, it has always been a primary CBS affiliate, except from 1977 to 1979 when it was a primary ABC affiliate; it returned to CBS in anticipation of Meridian station WTOK, which was carried on Columbus cable systems, joining ABC in early 1980. During the late-1950s, it was also briefly affiliated with the NTA Film Network. More information...
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