WeatherBug is a brand based in New York City, that provides location-based advertising to businesses. WeatherBug consists of a mobile app reporting live and forecast data on hyperlocal weather to consumer users. Originally owned by Automated Weather Source, the WeatherBug brand was founded by Bob Marshall and other partners in 1993. It started in the education market by selling weather tracking stations and educational software to public and private schools and then used the data from the stations on their website. Later, the company began partnering with TV stations so that broadcasters could use WeatherBug's local data and camera shots in their weather reports. More information...
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