WEAU (channel 13) is a television station licensed to Eau Claire, Wisconsin, United States, serving the La Crosse–Eau Claire market as an affiliate of NBC and The CW Plus. The station is owned by Gray Television, and maintains studios on South Hastings Way / US 53 Business in Altoona (with an Eau Claire postal address); its transmitter is located north of Fairchild, near the Eau Claire–Clark county line. WEAU-TV signed-on December 17, 1953 under the ownership of Central Broadcasting Company. This ownership group was led by a predecessor to Morgan Murphy Media and also included the Eau Claire Leader-Telegram along with WEAU radio (790 AM, now WEAQ at 1150 AM, and 94.1 FM, now WIAL). It has always been a primary NBC affiliate but initially carried programs from CBS, ABC, and DuMont. The station later lost DuMont following that network's shutdown in 1956, CBS when La Crosse and Eau Claire were mixed into one giant market in 1958 (with La Crosse's WKBT becoming the market's CBS affiliate), and ABC when WXOW (channel 19) signed on in 1970. During the late-1950s, the station was also briefly affiliated with the NTA Film Network. One of the first well-known personalities on WEAU was "Sheriff Bob" Dawson who hosted a children's show during the 1950s and 1960s. More information...
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