What They Play was a video game-centric website aimed at helping parents learn about content in video games, helping them decide what games their children should play. It was the first of several websites to launch under "What They Like, Inc.", other sites featuring books, movies and music followed. The site was launched in 2007 by two former Ziff Davis members Ira Becker, executive vice-president of the Game Group, and ex-1UP.com writer and Senior vice-president of the Game Group John Davison. Davison announced his departure from Ziff in August 2007, with Becker's announcement soon following. The two raised over $3 million to fund the creation and launch of the site. The site was launched in beta in on November 12, 2007. More information...
According to PR-model, whattheyplay.com is ranked 169,794th in multilingual Wikipedia, in particular this website is ranked 97,281st in English Wikipedia.
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