The White Ribbon Campaign (WRC) is a global movement of men and boys working to end male violence against women and girls. It was formed by a group of pro-feminist men in London, Ontario, in November 1991 as a response to the École Polytechnique massacre of female students by Marc Lépine in 1989. The campaign was intended to raise awareness about the prevalence of male violence against women, with the ribbon symbolizing "the idea of men giving up their arms". Active in over 60 countries, the movement seeks to promote healthy relationships, gender equity, and a compassionate vision of masculinity. More information...
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