Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, particularly the Total Blender. In the show, Blendtec founder Tom Dickson attempts to blend various unusual items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches. One of the most famous Will it Blend? creations is the "cochicken", which is half of a chicken (cooked, usually rotisserie) blended with 12 fluid ounces of Coca-Cola. Although the show's example was blended with the bones (and thus was disclaimed as unsafe to eat), a boneless version was made on NBC's Today and served to Meredith Vieira. More information...
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