WLAV-FM (96.9 MHz) is a radio station broadcasting a classic rock music format in Grand Rapids, Michigan. It is the dominant classic rock-formatted radio station in the market and is generally a top ten performer in the Grand Rapids ratings. WLAV (AM) went on the air in 1940. In 1949, WLAV-TV 7 signed on, later becoming WOOD-TV 8. WLAV-FM began broadcasting by 1948. The station was a simulcast of WLAV 1340 in its early days, but began to break the simulcast in the early 1970s to first utilize the syndicated "Love" format with the likes of Brother John and then went live to play AOR music at night. Also for a time in the early 1970s WLAV-FM played oldies under the tag line "Grand Rapids' Goldmine." In 1974, it became western Michigan's first full-time AOR station and was an instant success. More information...
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